Monthly Archive:: May 2008

Across the universe & on our floor: Beetles


There is a nagging question that has undoubtedly been on the minds of innumerable San Diegans in the last few weeks, let alone we Muttropolitans. It is a rather unsavory subject matter….but we know we’re not alone in our bewilderment. The pressing question is as follows:


At first we believed we had a major creepy crawly problem on our hands, which is rather embarassing and socially unacceptable.  Since then we’ve learned that there is a bonafide bumper crop of black, stink-bug esque beetles ascending upon our hometown. Said beetles are commonly known as ‘ground beetles’ or caterpillar hunters. To learn more about this spine-tingling pheomenon, visit Black Beetle Invasion 

In the meantime, the beetles provide a wonderful diversion for our four-legged office team. If you prefer your pup to play with a bug that squeaks vs. crunches, try the Squeaky Ladybug Dog Toy  or the Butter Flutter Plush Toy.

– Janet McCulley, Chief Barketing Officer & Schmoo, the furry Guru.

Shopping goes to the dogs at Newport Beach’s Fashion Island mall




We mutts were pleased as pie when Los Angeles Times reporter Susannah Rosenblatt gave Muttropolis Fashion Island a shout out in her story in last week’s edition of the LA Times. Read the LA Times story here.

We couldn’t agree more with Susannah that a shopping trip quickly becomes an adventure when you have your pooch in tow….you meet interesting people and often experience a warmer, more engaging side of strangers and retail clerks alike when you have a pooch in your mall-trolling posse.

We certainly are thrilled that Fashion Island has embraced the "Pup Culture!"



Muttropolis Cowboy Hat

– post by SchmoeSchmoo

Book Signing Event on May 13th with Merle’s Door Author Ted Kerasote

We had fun at our book signing this evening. Kirby got to see his old friend Ted, whom he likes very much.
We served wine with cheese and crackers and I was prepared for a slide show presentation. Ted had planned a 30 minute reading of his book. We let the crowd vote and they choose the full presentation with the slide show at the end. Everyone crowded around and we used whatever seating options we had. I gave some of the restless doggies one of Kirby and Kramer’s chewies and they settled in for the story. It was very touching and there was many wet eyes. We sold 20 books all on a dreary Tuesday night !!
It rained most of the day but I am really excited and proud of how tonight turned out.
Even Ted was surprised and touched 🙂 (literally, I got 2 hugs)

Click here to hear another story about this event.


Spaw Day: La Jolla, CA

Spaw day was a great success, with several happy Doga Yoga dogs and even more pampered pooches who enjoyed a TTouch Massage! There were rice cake and veggie snacks for the humans with all natural lemonade on hand for a refreshing drink. For the dogs there was also cucumber water and healthful treat options. People mingled and talked about the importance of over all health, bathing, and what to look for when shopping for a good dog food.

Our goodie bags with botanical shampoo, stain removers, and two kinds of cookies (Muttshrooms and Buddy Cookies!) were also a big hit. The whole event was very zen and enjoyable!

A Different Kind of “Pit” Stop



Photo Caption: It’s the Pitts: Overzealous Pit Crew Member

Our favorite story this week hails from Vacaville, California.

According to TV news station WGAL, a Vacaville man found a concerned and slightly grimey pit bull stuck in the engine of his
truck and chewing through wires Tuesday morning, his family said. Walter
Witthoeft had just woken up and went outside to put power steering
fluid in his truck. When he popped the hood, he saw a pair of eyes,
heard growling and then noticed a dog wiggling around in his engine.

The poor pooch eventually was able to wiggle out and animal service brought it to a county shelter.

Poor doggy (…let’s call him Brad, Brad Pit..) what he was thinking?  Perhaps he was an associate at Quiki Mart Lube n’ Tune in a prior life? A member of a pit crew? Needless to say, we hope that his new-found stardom garners him a loving forever home with a fellow automotive aficionado.

Note to his new parents: Since chewing through automotive air hoses and engine wire can be cost prohibitive (and dangerous), we suggest you peruse the  Muttropolis Extra Tough Dog Toys department.

– submitted by Schmoe-schmoo